Razer CEO: All Razer Products Are Sold At A Loss

Razer CEO Min-Liang Tan revealed that all the company's products are sold at a loss.

When asked about its recently released left-handed gaming mouse, Tan admitted that it sells "terribly." But this is OK, he believes, since Razer is focused on gaming, not profit.

"We're not run like a real company, I know. It's insane, but every single product we ship, we're shipping at a loss. Life is short. And it's funny to see someone using a left-handed mouse," he explained. "I have great investors. They're passionate about what they do. I tend to be able to deflect any questions like 'how are we doing on a business level? How profitable are we?' by going 'Look at this! Isn't it cool?' And they go 'Oh yes, it's cool,' and then I agree. Yet another board meeting saved."

"Our investors are genuine product people. I'm thankful for it. I cannot imagine if somebody's just interested in like, a bottom line or a profit," he added. "We've been able to make decisions that make absolutely no commercial sense whatsoever. Even the laptop flies in the face of industry reports. You know, 'PCs are dying, everyone should get out of the PC industry' and here we are going 'Great! Let's invest as much money as we can in building a PC laptop.' Right? Doesn't make any sense but hey! Look at it! It's cool."

Tan is referring to "Razer Blade," the company's self-proclaimed world's thinnest gaming laptop. The laptop itself is pretty powerful but its cheapest model costs $1,999. According to Tan, the a significant sum of money was spent on R&D to make the Blade possible.

"For every finished product that goes to market, there are probably four finished products that we've done but not released," he noted. "It's one of those things, a Razer design initiative. We take a million years to get anything out. If you put things in perspective, most other companies probably launch more products in a single year than we have done in the past - since we were founded."

"It's like a running joke. We launch on the average maybe five, or four new products a year? And our customer base complains that we launch the products too fast. I'm trying to figure out why. Most other companies launch about 50 new products a year, or even 100. We launch very few products - but products that everybody wants. If there are 50, you might only want one of them, or three of them, but because we're just so lazer-focused on gamers themselves, every single thing becomes a gamer's requirement."

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Comments

Bahhhhh!

Well if it's true, it'd be nice if these so called "investors" would "invest" in things that are worthwhile. A left handed mouse is about as sensible as a 50 ft. dildy. I have a mouse that is symmetrical, it works perfectly fine. It's just a mouse. What moron claimed "PCs are dying, everyone should get out of the PC industry"? What moron believes it?

Diamondback

I bought my Diamondback Magma 9 years ago for like 40$. I never ever thought about using any other mouse. It still works perfectly well and is pretty accurate with its 1600DPI. I can't tell anything on other Razor products, but only that this is the best mouse i ever had. Daily usage, around 6h a day. This sustain.. Oh wait, i use the Razer Vespula Mousepad too. A gift of my gf, works pretty well with two sides, one for control, one for smooth movements. And has a great hand rest!

I use one of those left

I use one of those left handed mice and I'm thankful they decided to make it and release it at a reasonable price I paid 60$ for it. Nothing is made for lefties so it's nice when stuff like that is released. Now that I said that let the insults and troll storm begin just because I'm left handed and like a product.

Can't be taken serious

Who can take such statements any serious, selling products at a loss in the love for gamers? I consider Razer products one of the worst and overpriced things to buy if you are a gamer, there are a few exceptions though. If there is a target customer, it has to be the weaker minded one who also believe this stuff. They have several partnerships with game developers to promote their stuff but hell no, its not about profit. His statements are so rediculus, he's really hard to convince the people to almost donate superb stuff to the gamers.

Price wise they're pretty

Price wise they're pretty much up to par, not really overpriced unless you live in the azores or whatever. As for reliability, I've had a deathadder for years and its still running smoothly. Never had a single problem.

Well, i tried several razer

Well, i tried several razer mice and all suffered shortly after by the same issues, wandering curser and doubleclicks instead of one, logitech are just not too compfortable anymore for me. Just check the Razer Ouroboros and other top priced controllers, its insanely crap and dirt cheap. No sane human should buy those stuff. Only thing i'd buy anytime again are Razer Mousepads

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