Despite having a strong lineup of first part PlayStation 3 exclusives such as Killzone 3, LittleBigPlanet and Infamous 2, Sony has criticized platform exclusiveness and warned that it limits the games' marketing potential.
"When you make a title exclusive, you limit its promotional power; we don't want to do that," Sony brand manager Scott McCarthy said. "We want games to be as big as possible -- it's great for the industry. We work very closely with our [third party] publishers, not necessarily to lock down games exclusively, but to lock up exclusive parts of games."
Multiplatform titles with platform exclusive DLC has been on the rise for a while now. Notable examples include the Xbox 360 exclusive Call of Duty and Fallout DLC as well as the PlayStation 3 exclusive Dante's Inferno and Dead Space DLC.

Comments
BS sense is tingling
I read this, and then I remembered something else I read that a Sony exec. had said: "A PS2 could real time render Toy Story."
Nice Cover
I like that PS3 cover, reminds me of Black and White.
I can believe it. Its
I can believe it. Its expensive financing a game, and would make sense to only pay 1/2 the price, but still sell nearly as many units. Probably not that many people have a ps3 AND xbox 360.
hypocrite...
So What about GT5 for the PC?
Sorry guys, thats just a "we want Mass Effect (1), Halo, Forza and Gears of war!"
I've been a Sony Fanboy so long, but with the PS3 they relay killed that...
LOL
Then lets see Metal Gear Solid 3 & 4 as well as Final Fantasies since 9 and after come to PC and other consoles Sony !
That's sony saying they want
That's sony saying they want a piece of the halo and zelda pies.
Yup!!^^^^
Exactly! Sony wants that Halo and Zelda, they have a ton of exlusives one of em being MLB the Show which I wanna try out on my PC but cant. Never enough for Sony.
HA!
Sony don't want to make consoles no more? Do they want to just make games? Why would i buy another console if one has all the games. Example, I got an 360 and a ps3 now why would i buy a ps3 or any other console for that matter if all the games would be on one.
BS
hmmm, let's see now, Gran Turismo, God of War, etc. Sony hates exclusive titles BS!
Exclusive titles helped sony muscle into the console market and force Sega out
at least square enix finally saw the light, also Namco has overcome their BS prejudices, at least having those exclusives has brought amazing games like Forza 3 and Halo, although let's not forget all the BS on nintendo.
ummmmm
SqureEnix technically worked with sony & nintendo, the xbox only got 2 of their titles and from what i hear they went back to making exclusives for the ps3 since FF13 didn't do well on the 360.
Gotta admit..
That's a cool Playstation cover
so true...
so true...
Right
Considering their tactics for the PS1 and PS2 ...Sony is playing by their usual game ...be the biggest hypocrite in the industry.
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