Despite having a strong lineup of first part PlayStation 3 exclusives such as Killzone 3, LittleBigPlanet and Infamous 2, Sony has criticized platform exclusiveness and warned that it limits the games' marketing potential.
"When you make a title exclusive, you limit its promotional power; we don't want to do that," Sony brand manager Scott McCarthy said. "We want games to be as big as possible -- it's great for the industry. We work very closely with our [third party] publishers, not necessarily to lock down games exclusively, but to lock up exclusive parts of games."
Multiplatform titles with platform exclusive DLC has been on the rise for a while now. Notable examples include the Xbox 360 exclusive Call of Duty and Fallout DLC as well as the PlayStation 3 exclusive Dante's Inferno and Dead Space DLC.