Apple Promotes “Pay Once And Play” On App Store

In-app purchases have become so dominant in mobile games, Apple found it necessary to promote paid games as a lucrative “pay once and play” deal.

The featured promotion on the App Store touts the revolutionary concept of paid games as a way to “enjoy hours of uninterrupted fun with complete experiences.” Sarcasm aside, this can only be called a sign of times for 2015.

Last year, market analysis performed by Distimo revealed that in-app purchases accounted for 81% of total American revenues on the App Store.