GAME Decides Not To Sell Mass Effect 3 And Future EA Titles

Famous UK games retailer, GAME, confirmed today that it won't be stocking EA's highly anticipated Mass Effect3. The company brushed the matter up as a "supply issue," but a leaked internal memo revealed that this was a deliberate decision made by GAME's executives.

"We currently have a supply issue with regards to Mass Effect 3, which means that GAME and gamestation will not be able to fulfil orders for Mass Effect 3 at this time," said GAME in a public statement. "We want to give customers as much notice about this as possible and provide them with a range of options ahead of launch."

But an internal memo written by GAME's UK channel director Tom Devine revealed the real reasons behind the decision.

"We committed to only stocking products on which we could get the right credit terms, regardless of the title or the supplier. We will not stock products if the terms are not right for our business - we will not sacrifice long-term credit requirements for short term sales opportunities," the memo reads.

"As a result of us taking this position - a position that we believe is critical to our long term health as a business - we have taken the very difficult decision to not stock EA's March releases, including Mass Effect 3."

"As a specialist retailed dedicated to games and gaming, it is never easy to make a decision not to stock a title, particularly one with such a strong fan base. But it is imperative that we treat every supplier evenly, that we stick to our commitments, and tar we didn't sign up to payment terms that will hamper us further in the future."

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'Game' is clearly not in a

'Game' is clearly not in a financial state where they can front the money to pay for EA's game. Frankly Most business' in the entertainment industry do business on a 'if they sell you get paid' structure which is GOOD because it encourages the industry to produce products that are actually good. The stance EA is taking is to produce bloated sales by forcing payment on products before the retailer even knows it will sell. Effectively this makes the retailer take the blow if their game sucks the big one. This is a dirty tactic used by a greedy corporation.

Personally I prefer to buy a box/dvd for storage and use on a rainy day with out internet.


EA require a retailer to pre pay for any titles they have so Game would need to put up a load of cash to have boxed copies of EA Titles in its stores.
Game and its partner company Game Station are both in financial difficulty at present and cannot take the risk required in pre paying for titles instead of paying for them as they are sold.

My local Game also refuses to stock most of the games currently available on steam, the manager complains that he can't compete but as far as I can tell they don't even try to. I havent seen a pc game in Gamestation for nearly a year and Game are getting worse by the day.

thank god for steam.


Is this GAME retailer the online variety? I didn't read all the comments to see if I could find the answer. If they aren't, then they're doomed one way or the other. If they are, then this seems a tad foolish, but since EA thinks that we all should install yet another DRM service, and pay the same ridiculous price for the game as it would be as sold by another party, and it is their right to do so, then I will "borrow" a "shared" copy from someone else, as it is my right to do so. Good on GAME whoever they are, for telling EA to shove it.

ea sux

im not going to buy games from a company that wont sell me what i want 'MADDEN FOOTBALL' on devices where i want it 'STEAM' cuz my 120 dollars cash is surrounded by the 'EVIL PIRATE COLLABORATION DRM LOGIN' called the internet that is destroying honest entertainment like the fucking 'XBOX'


Think you strayed off the point.

Are you being ironic when you call Xbox (Microsoft) honest?

To game, hope you have a slow and painful death.

Wake up

Funny that other stores are stocking Mass Effect.

Game are in financial trouble that's the real issue. Just read between the lines in the company statement.

I hope your all aware that the top ten in game isn't based on sales but how much a publisher is willing to pay to have their title placed there.

I used to work game and witnessed the appalling way they treat their staff and rip off their customers.

I don't see any other retailer moaning about E.A.

It's been a long time coming Game. You've got exactly what you deserve.

Everything I've read on this

Everything I've read on this says that EA are pulling out of Game (hehe), that Game are suffering and EA dont want to deal with them anymore.
Which would make more sense as EA are going to try forcing people into using Origin more to sell at there rip off prices.

EA knows that they have a

EA knows that they have a title on thier hands that WILL sell good, no matter what.

So they're black mailing retailers to sell it with nearly NO profit for themselves.

They also pull ALL their games from steam, and started Origin, which will soon be the ONLY way to get EA games.

This is a nazi move, and it WILL fail.

good riddance

Hopefully the last nail in the coffin for this company, after working for them for three year and being forced to do certain *deals* which where basicaly forcing customers to buy shit they didn`t want, all I can say is I hope they go down in flames.


Game, jog on. I'd rather buy my games from a supermarket than any of your stores.

Isn't it true that game are on the verge of closure?

Couldn't happen to a nicer company.

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