Lionhead Aims For 150 Million USD Profits From Fable 3

It is unusual in the gaming industry to see a game maker reveal his sales and profit target, but then again Lionhead boss Peter Molyneux is not famous for behaving traditionally.

"We are driving to sell more than 5 million units and to make a profit in excess of $150 million," Molyneux said. "We have to do that because if a franchise doesn't reach that level it will inevitably wither."

Moylneux also revealed that Fable 2 has sold 3.5 million units, and that they plan to "streamline" Fable 3 in order to make it more accessible to a wider audience. Not much details was given about the streamlining process, but the Lionhead studio boss said that it involves making Fable 3 more of an action-adventure game than a role-playing game.

Molyneux also confirmed that an episodic version of Fable 3 will be released "soon after the retail launch", and that the first episode of the game will be free. This is better than a game demo, he argued.

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Comments

hmm

They'd have come closer to that with Fable 2 if they relased the fuckign thing on PC.

Nver plaued #2, b ut the first one was fun enough taht i finished it twice. It was fun, adn not too long.

I Don't like this talk of

I Don't like this talk of turning it into an action adventure game, that might bring in new people but it will alienate old fans. they're brining the game to the pc, now thats the right idea, if they where to bring it to the ps3 as well they've have no problems breaking the 5 million sold mark

FABLE 3

he talks the talk but fable has always had the same problems being..... story tooo short and not enough weapons also theres not enough side quests has lion head never played oblivion?? ffs sort it out! if the game is anything short of brilliant im definitely pirating it!

Fable 3?

Didn't see much in Fable 1. Didn't complete Fable 2 because I found better games to play. I think I'll buy this as a sleeping remedy.

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