Sony's PlayStation Vita underwhelming first week sales of 320,000 has only gone south since then till it reached 43,000 units per week a fortnight later. This fact however doesn't seem to bother Sony's hardware marketing head, John Koller, who is content with looking at other metrics.
"If you look at the word-of-mouth factor, it's really strong because people are bringing it home and really enjoying it," he said. "That satisfaction rate is really high. But also in terms of when we funnel in additional hardware units, that'll dictate how many sales there are and how many sell through."
"We're still in the first couple weeks, and we're trying to get as many units into market as possible. We're going to give it some time, but overall those numbers have been to forecast."
"What we really wanted to do, and I think we learned from past, most recent, handheld device launches, is that you don't want to launch strongly and then go dark for three or four months and have nothing," Koller noted.
Interestingly, the year old Nintendo 3DS is has beaten PlayStation Vita in weekly sales consistently since its launch.