Take-Two just bought Facebook game maker, Zynga
Remember Zynga? Your aunt does, or at least, she probably still plays their games. Zynga made Farmville, Mafia Wars, Cityville, and many more major social network games, with tens of millions of active players at their peak. It also developed a reputation for ripping off concepts from other developers and popularizing them itself. It ultimately went on to become a multi-billion dollar company, and thatâs been firmly cemented by Take-Twoâs purchase, which just valued the company at $12.7 billion.
The acquisition still needs regulatory approval, but if it goes through, itâll be a record setting purchase.
âThis strategic combination brings together our best-in-class console and PC franchises, with a market-leading, diversified mobile publishing platform that has a rich history of innovation and creativity,â Take-Two CEO Strauss Zelnick said in a statement. âZynga also has a highly talented and deeply experienced team, and we look forward to welcoming them into the Take-Two family in the coming months.â
This purchase price is bigger than Microsoftâs purchase of Zenimax, Facebookâs buyout of Oculus, Activisionâs King buyout, and any others you can think of. Itâs a staggering amount of money, and double the price of the companyâs asset value.
The move would make Take-Two one of the largest mobile game publishers in the world, and will allegedly allow it to focus efforts on emerging gaming markets, like the Middle-East.
