Bing Gordon: Online Gamers Need To Generate USD 3 Per Hour

Venture capital firm Kleiner Perkins Caufield & Byers argued that online gamers need to generate $3 of in-game items per hours in order to feel rewarded and entertained.

The firm's expert Bing Gordon explained that players of online games such as Zynga's FarmVille need to generate in-game gifts, items and coins in order to sustain the illusion of achievement and progression. Gordon argued that $3 is the sweet spot required to maintain that illusion without making the game too easy.

Bing Gordon received the Academy of Interactive Arts & Sciences' (AIAS) Lifetime Achievement Award in January 2011.

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