Ubisoft: Watch Dogs Is The Industry's Best-Selling New IP Ever

Ubisoft announced that Watch Dogs has sold-through more than 4 million copies in its first week, "positioning it as the best-selling new IP at launch across the video game industry".

Having already broken sales records in the first 24 hours following its release, Watch Dogs is now the company’s best-selling game ever in week one.

“With such strong sales momentum and positive feedback from gamers, Watch Dogs has positioned itself as the must-have game of the moment” said Tony Key, senior vice president of sales and marketing. “We’re really proud of this achievement, and are confident that the Watch Dogs brand has a promising future.”

Watch Dogs is set in Chicago and lets players become Aiden Pearce, a brilliant hacker seeking justice following a violent family tragedy. Pearce hacks into Chicago’s Central Operating System (ctOS), which controls the city’s infrastructure (security cameras, traffic lights, public transportation and more) as well as key data on the city’s residents.