StarCraft II no doubt has some of the industry's most outstanding cutscenes, but are they on bar with Hollywood's blockbusters? Activision Blizzard CEO Bobby Kotick believes so and is prepared to put his money where his mouth is.
Speaking earlier this week at the Bank of America Merrill Lynch Media, Communications, and Entertainment Conference, Kotick told the audience that "If we were to take that hour, or hour-and-a-half [of StarCraft II in-game cutscenes] , take it out of the game, and we were to go to our audiences for whom we have their credit card information as well as a direct relationship and ask, 'Would you like to have the StarCraft movie?', my guess is that ... you'd have the biggest opening weekend of any film ever."
"Within the next five years, you are likely to see us do that," he added. "That may be in partnership with somebody, it may be alone. But there will be a time where we capitalize on the relationship that we have with our audience, and deliver them something that is really extraordinary and let them consume it directly through us instead of theatrical distribution."
Kotick then suggested $20 to $30 as a reasonable price range for such a feature, which strikes us as a little unrealistic given the fact that those cutscenes are already available for free in the game.
