The title of this article might look like a rant or a bash against Microsoft's successful console, but rest assured it is as faithful as possible to Microsoft's CEO words.
Microsoft CEO Steve Ballmer told USA Today that the company is actively trying to be perceived as a family friendly entertainment center that appeals to wider audience than "15 years-old-boys."
"You go to your average 15-year-old boy, and he will say 'I'll take an Xbox.' I want that average 15-year-old girl as excited about the Kinect, and we haven't done as good a job drawing in that broader set of demographics," he said.
"If you want to know where is the consumer heat, the things that people want to get their hands on, it's Xbox and Xbox Kinect. I think about my own family. My wife used to say, 'No, no, that's the machine the boys use,' and now she says, 'Yeah, I want to go watch movies. Let's go play the dance game.'"
"It opens up accessibility to family entertainment because with the Kinect, you control these systems with your body, with your voice. We've opened up the world of content in TV, movies. You just sit there and say 'Xbox' or 'play movie,'" the Microsoft CEO explained. "Xbox isn't a gaming console. Xbox is a family entertainment center. It's a place to socialize. It's a place to watch TV. We have Hulu coming. It's the only system where you are the controller. Your voice, your gestures, your body."
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Its really amazing. i have
Its really amazing. i have read lot of useful and knowledgeable things and entertaining also.its really nice. Here i can remove my thirst of reading i am really thankful to you.P lease keep posting..office space
xbox is truly nice gaming
xbox is truly nice gaming machine for young generation i have xbox 360,multi-players option and new features.I heard about this before and this is my first time got the time to read about, it was interesting and useful if you have more detail on this topic kindly share here. Thanks
debt settlement
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20ish or 30ish, a good deal act like having 15, specially girls... maybe he was just metaphoric? :P
Wrong audience
Seeing as the average gamer is 30 in australia and 20 something in the US (don't know about the UK or asia), i'm thinking that targeting the 15 year old market is stupid in the first place... whether it's boys OR girls.
Meh
I like Microsoft but Ballmer needs to be replaced with a newer much more productive model.
He's the Vista thorn in everyone's side!
wow, afra99 has no life
wow, afra99 has no life
wow, afra99 has no life
wow, afra99 has no life
LOLWUT
More than a gaming console...uh huh, right.
Look Microsoft, you're battling against a cultural statute. Most girls are not raised by their parents or society to like video games. Not in America at least. Sure, there are a lot more female gamers now than there was when I was a kid in the '80s, but they're still heavily outweighed by males.
You can't just change the status quo overnight. Sorry, it doesn't work that way.
Not true
The title of your post hints at your level of knowledge...
You can't change the status quo overnight? How about you take a look at the wii, it was even labeled as a female driven platform by ubisoft.
I'm a male and own a wii, sometimes I have a few friends come over before we go out. One time I figured I would show them the console. The guys were ok with it, the girls loved it. Now whenever one of these girls comes over I'm asked to turn it on so they can play something and out of the girls, only a couple ever had videogame experience that exceeded a few minutes. Some of them actually bought one after a while.
Forget your status quo bs, consoles are just products and as such, will be desired if they please the audience.
On topic now:
If MS wants to broaden the xbox audience all they need to do is advertise the kinect in the right places. It does appeal to females, they just need to see it and maybe try it.
Not a Xbox fan... However
Well i do agree that we need more female gamers, the gaming industry is prob still 90% male gamers or a little under that figure. And im sure that almost all of you would agree that you would love for your partners to play games as well as you, if they dont already do so.
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