While it shouldn't have any real impact on classic consoles, Amazon's new Fire TV is sure to put a damper on micro consoles such as Ouya.
In fact, Wedbush analyst Michael Pachter believes that "the only one who should be worried is Ouya, since it is essentially the same device from a games perspective, but it does more because it accesses movie streaming."
Nonetheless, it seems that Ouya isn't that concerned.
"Just as Amazon blazed a trail for a new way of selling online, Ouya invented a new way to think about console games," said Ouya CEO Julie Uhrman. "But for us, games are not simply an 'added bonus' - they're the whole point. Ouya is solely dedicated to the devs creating games, and the players who play them. Their ideal experience is all we think about."
Fire TV can be used to play games using its official controller that is sold separately for $39.99. On the other hand, Ouya focuses solely on gaming and comes bundled with its gamepad. "We have more than 700 titles - many award winning -- from over 34,000 registered developers on the platform," Uhrman asserted .
Ouya has been transformed to an embeddable software platform nearly a month ago. In fact, it can be embedded on Fire TV if Ouya and Amazon agreed, but it seems that this agreement is unlikely. "Ouya Everywhere, bringing Ouya to other devices, has already been announced for Madcatz's M.O.J.O device," said Uhrman. We'll be announcing other partners soon."