Sony CEO: Sony Is In Serious Trouble

Shortly after being appointed, Sony president and CEO Kaz Hirai admitted that the company is in "serious trouble" and that he has been facing "one issue after another" in his short time as CEO now.

Hirai has been promoted from head of the PlayStation department to the whole company CEO earlier this week.

"I thought turning around the PlayStation business was going to be the toughest challenge of my career, but I guess not. It's one issue after another. I feel like 'Holy shit, now what?'", he told The Wall Street Journal.

"We really need to buckle down and be realistic," he added. "I don't think everybody [working at the company] is on board, but I think people are coming around to the idea that if we don't turn this around, we could be sitting in some serious trouble."

But it seems that Hirai's plans for Sony's future have a few surprises and unexpected changes. "We can't just continue to be a great purveyor of hardware products, even though some people expect us to do that," he pondered.

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