THQ CEO: 3D Is Overhyped

A lot of developers are hailing stereoscopic 3D as the next step in the evolution of gaming, but THQ CEO Brian Farrell isn't one of them.

"3D has to deliver the right experiences to consumers," Farrell stressed. "It has never been about the technology, it has always been about what we can do with it. And I won't be convinced until I see a compelling game on the TV screen."

"For example, will I see my son downstairs with his friends, playing a multiplayer game, laughing and joking, with those big glasses on? Are we going to have four sets of glasses lying around that don't get lost or broken? There are just a lot of issues at the moment."

"I wonder - for families watching the entertainment or gamers - does 3D deliver today? I don't think it does. Not yet."

"Things can get overhyped in the industry. The only reason 3DS worked is because it enhanced the experience. If it is a gimmick it won't work."

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