AMD Promises 64-bit is Cinematic

September 22, 2003 - 9:00pm

In a combined move, AMD introduced its 64-bit PC processor, the AMD Athlon 64 FX, while at the same time Microsoft was announcing the beta availability of a native 64-bit version of its Windows XP operating system designed to support 64-Bit Extended Systems, including platforms based on AMD64 technology from AMD. Microsoft made the announcement at AMD's launch of the AMD Athlon 64 processor in San Francisco.

The AMD Athlon 64 FX promises to deliver a combination of the highest overall 32-bit performance for today's demanding applications and the power of 64-bit computing for the next wave of software.

The AMD Athlon 64 FX has been specifically designed for gamers, PC enthusiasts and digital content creators. Systems based on the AMD Athlon 64 FX processor enable a cinematic computing experience that is immersive, interactive and provides a new level of realism not available today except from DVD-quality films.

AMD is taking a lead role in shaping the future of the computing industry by putting the power of AMD64 technology at the fingertips of PC users around the world, said Hector Ruiz, president and chief executive officer of AMD. The growing number of people looking for cinema-quality PC performance that transforms imagination into reality can now fully realize their dreams.

Supporting AMD's announcement, Chris Jones, Microsoft Corporate Vice President for the Windows Client Group, said, The AMD Athlon 64 processor, combined with Windows XP 64-Bit Edition, enables our customers to take full advantage of the superior performance and scalability of 64-bit computing on the desktop, while preserving their ability to run 32-bit applications. In addition, the AMD64 architecture is designed for both 32-bit and 64-bit computing, allowing customers to migrate to 64-bit computing.

Extreme PC enthusiasts and gamers have long been the drivers of the industry, shaping and influencing what new technology ultimately reaches mainstream computer users, said Dirk Meyer, senior vice president of AMD's Computation Products Group. We custom-made the AMD Athlon 64 FX processor for these power users. Now, they can spend more time playing, imagining and creating.

With 64-bit technology, gamers, enthusiasts, and, ultimately, even ordinary mortals who yearn for a better computing experience will be overwhelmed, said Roger Kay, an industry analyst at IDC. This type of performance hardware allows software developers to unleash their creativity on the next generation of applications.

Gaming companies are ready to take advantage of the new capabilities and software performance 64-bit computing makes possible.

Gamers will be floored by the power of AMD64. We're already seeing great performance with 64-bit computing, but what we're going to do in the very near future will amaze gamers, said Tim Sweeney, founder and president of Epic Games, maker of the popular Unreal Tournament.

Introducing the AMD Athlon 64 Processor for Desktops and Notebooks

For mainstream desktop users, AMD unveiled the long-awaited AMD Athlon 64 processor, bringing the benefits of AMD64 technology to desktop and notebook users and delivering unprecedented application performance for consumers and businesses. The AMD Athlon 64 processor provides extraordinary 32-bit software application performance while allowing a simplified migration path to 64-bit applications.

For mobile computing, the AMD Athlon 64 processor for notebooks is designed for high-performance computing and wireless connectivity. It features advanced power management from the AMD PowerNow! technology for reduced power consumption and extended system battery life.

Industry Embraces 64-Bit Computing Vision
Microsoft, which today announced the release of a beta version of Windows XP 64-Bit Edition, joined AMD to articulate its vision for 64-bit computing and reiterate its commitment to deliver a 64-bit operating system for desktop systems.

Computer manufacturer HP plans to ship systems in the fourth quarter of 2003. Fujitsu, Fujitsu-Siemens and Packard Bell announced system availability for the AMD Athlon 64 processor, and were joined by more than 150 manufacturers and infrastructure partners worldwide.

The AMD Athlon 64 processor brings outstanding performance and future potential to our compact desktop PC 'FMV DESKPOWER.' The AMD Athlon 64 processor delivers the power of 64-bit computing with incredible performance on today's 32-bit applications, all on a Fujitsu compact desktop PC, said Kuniaki Saito, general manager, Fujitsu Limited Desktop & Workstation Products and Personal Computer Peripherals Divisions, Personal Systems Business Group.

The AMD Athlon 64 processor brings 64-bit power and 32-bit performance to our consumer customers via our SCALEO PC range, said Ricarda Rodatus, director, Product Marketing, Fujitsu-Siemens Computers.

PC retailer Best Buy will sell AMD Athlon 64 processor-based systems in addition to the processor-in-a-box product.

We believe that pervasive 64-bit computing will lead to a new wave of innovation in the technology industry. As one of North America's leading PC retailers, Best Buy will help bring 64-bit computing into the mainstream - accessible to one and all, said Dave Morrish, senior vice president of Computers, Peripherals and Digital Imaging for Best Buy. We are proud to announce that you can pick up an AMD Athlon 64 processor-in-a-box right now at BestBuy.com. Look for computer products from HP in the coming months.

Comments

AMD Promises 64-bit is Cinematic

Seems to be a trend that the upstart companies with the big innovations are getting thrown back out of the market. Examples would be the better performance of new ATi cards over nVidia, and now even with AMD 64bit processing, a P4Extreme 32bit will outperform.

AMD Promises 64-bit is Cinematic

"Its already obliterated by the pentium 4 extreme."Not quite. You know Tom has been a Intel supporter from way back. You need to go look at OTHER sites for reviews. The Intel P4EE scores well in Business and 3D applications which, too be honest does not apply to any of us here. lol. The only game where the P4 stands out is in Quake3. And this is due to it's large cache size. You can practically load the whole frekn quake3 game textures and models in cache. But look at all the other games. The AMD64-FX comes out ahead.[url removed] 64 bit chip shines in gaming. The real interest for us here. Not office apps. ;) And the 64-bitamd chip runs ALOT cooler then the p4EE. Big-time. And least not forget that when windows64 comes to market, that's when these chips will really kick ass.

AMD Promises 64-bit is Cinematic

Its Wayyy to early to talk about benchmarks folks, the benchmarks you are mentioning are with a 32bit OS and 32bit software, it will be some time before we see the actual performance of this chip, we need an OS that is true 64bit and software that is true 64bit to test the potential.

AMD Promises 64-bit is Cinematic

Yes, very much aggreed, the AMD 64 has thus far only been tested in 32bit and it still beats a standard p4 3.2ghz. When 64bit is out, if theoretically the software was correctly enchanced, you would get over double the performane (dn't ask me where i read it lol, just word goin round :>) )

AMD Promises 64-bit is Cinematic

'wake up anomynous theres a 64 bit os for the Amd chip finished ages ago. microshit isnt the only comapny that makes operating systems, you wank. 'True but the benchmarks show WERE on Windows XP Pro sp1, i dn't if that's what u were tryin 2 say m8, sos if im wrong.

AMD Promises 64-bit is Cinematic

Great, another dumbass. SNES was 16 bit Jon. Gee, I wonder how many bits were in the N64???? Now talk about flop. If it had been a CD-based console, it might have had a chance to compete with PSX. What's even more hilarious was the reason why they wanted to stick to cartridges - so piracy wouldnt be an issue. I wonder if anyone at Nintendo had heard of EMULATION. Ho hum, I think I'll download another N64 game....wow here's one that's only 8 meg!

AMD Promises 64-bit is Cinematic

:)...wow...i am on NASA.gov....i believed to be on megagames.com....dear Anonymous....i am an aerospace engeener and i know what i say...if u find a small hole u can change tool or u can increase that hole keeping your wrong tool...and i see that for u is better the second way...that's all...i can't waste my time here...bye

AMD Promises 64-bit is Cinematic

but what if your wrong tool is smaller than the hole? i'm afraid i've missed the point you are trying to make.... screw = computer, tool = software? otherway around? don't know what ur saying man. ROFL.<=== computer science student(3rd year)i used to think game programmers were just getting lazy, hence the big system requirements for newer games. The trend is for more complex games these days, so i guess its just computationaly intensive.Sgudan basically doesn't think software performance has been saturated yet. but for the sake of argument, lets say it was. then the only means of more performance would be to improve upon hardware(more ram/less swapfiles/reducing bottle necks)...right?so whether we have reached the best software efficiency now or not. there will be a bottle neck down the line if software optimization reached its peak. there is also an optimizing limit before it becomes too custom for muli compatiablilty(refers to drivers, video drivers with benchmark cheats).even 32bit cpus have upgrades sgudan, P1-P4EE, k-Athlon. hardware architecture plays a big roll, since it all comes down to micro code(language for the specific hardware) when its all said/done/compiled.

AMD Promises 64-bit is Cinematic

"The develoment of software in my field goes 10 times faster than hardware"what is the function of your software? simulation? what hardware do you use,(custom build systems that cost millions)? if your software was so spectacular, you should do us all a favour and market it.i don't understand what you hate about PC market. big corporations use PCs as servers and such. history has shown that PCs have replaced mainframe computers used by many corporations. they have more applications than just home computing.you're also comparing the needs of your business(aerospace engineering) to those of the common people.

AMD Promises 64-bit is Cinematic

WHAT DO YOU MORON DO FOR THE WHOLE DAY? HACKING INTO SOMEONE'S PC. I THINK PC SHOULD BE SHUT DOWN. ALL OF YOU NEED A LIFE. THIS COMPUTER BUSINESS HAS MAKE YOU FAT, UGLY, & NERDY. TALK ABOUT PEOPLE WHO WILL SHAPE THE AMERICAN THE NEXT GENERATION....JUST PATHETIC.

AMD Promises 64-bit is Cinematic

Well I think that the xp processor is still fine. I mean i got a 2600+ xp chip and it runs great with every game. I can almost put UT2003 on ful with about 40 fps. i dont see what the big deal is I mean we got the speed and the games still arent up with the competition. Plus they can't move the market too quick into the new games because them everyone has to buy a new processor to fit the new game.. i am not buying a new computer every f**king year. that is just out of control!

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