If you thought Nintendo running its own mini-E3 at different Best Buy stores around the country was a bit different, wait till you hear how Ouya is planning to make a splash at one of the year's biggest gaming shows: by having a stand in the parking lot.
This isn't exactly an official announcement at the moment, but it was sent out by the company's head of developer relations to the Ouya developers, so chances are this is really happening.
"You'll be able to demo your games to media, E3 attendees, and random people on the street," she added. "Ouya's E3 location will be 100 percent open to the public."
This seems to be a thing this year. Get the public involved at E3. And I really like that idea. For years E3 has been off again/on again as the most relevant show for games, but can we really call a show relevant to consumer gaming, if the only people that get to look at the new tech are stuffy journos that are far to jaded or fanboy-like, to really appreciate what's on offer?
Nintendo is trying this out too, recently announcing that during E3, it would have unreleased Wii U games playable at Best Buy stores around the country, giving its consumer base a real chance to see what's on offer.
I'm all for this sort of marketing, it's a good idea. Where do you guys stand?