PC Gaming 'Far Stronger Than Anyone Has Reported'

The PC Gaming Alliance (PCGA) today unveiled the key findings from its first "Horizons" Report, an exclusive research study of the PC gaming industry worldwide.

Speaking at the Games Convention Developer's Conference in Leipzig, PCGA president Randy Stude announced that PC gaming was a $10.7 billion industry during the year of 2007, with retail sales accounting for just 30 percent of total revenues. According to the report, growth was largely driven by online revenues from Asia, the world's largest market, which is approaching half of total worldwide sales.

Online PC gaming revenue led the way in 2007 with $4.8 billion, nearly double the worldwide retail sales numbers for PC games. Digital distribution sales approached $2 billion, while advertising revenues from websites, portals, and in-game ads accounted for $800 million. Both are expected to grow substantially as major developers and publishers begin to adopt formal strategies to take advantage of new online opportunities.

"Our analysis clearly shows incredible growth in online PC gaming, proof that this industry is far stronger than anyone has reported," said Stude. "Today's consumers shop where they live - online."

According to DFC Intelligence, there is even more room for growth as the broadband market matures.

"By pioneering new business models, the PC has quietly remained the single leading platform for games, not only in terms of consumer usage, but revenue generation," said David Cole, an analyst with DFC Intelligence. "The most fascinating thing about PC gaming is its ability to attract such a diverse audience, both demographically and geographically. The real key has been the rapid growth in penetration of broadband-connected PCs in all markets around the world. Broadband-connected PCs are the key driver of growth for PC gaming. DFC Intelligence estimated that by the end of 2007 less than one-third of households in the top 20 markets for games had a high-speed Internet connection. That clearly indicates that there is still plenty of growth to come. The initiatives of the PCGA will be a key enabler of growth as they will help the industry identify key trends and opportunities in this rapidly emerging market."

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PC Gaming 'Far Stronger Than Anyone Has Reported'

duh, playing it down was a scheme from the console side to increase sales but fact remains that PC is the only platform you can still buy 10-15 year old games in the store, (i.e. Baldur's Gate, Diablo, Myst, etc.) and still the most flexible platform out there with the most after-market game content(mods, updates etc) that are all for free.

PC Gaming 'Far Stronger Than Anyone Has Reported'

Anon @ 22:14Um, if you know about how business works, if you sold X amount of merchandise or services and got money, you made money. If millions of people playing warcraft makes up most of the industry of PC gaming sales, then it is indeed running strong. Not very diverse, but strong. This is counting the whole of PC gaming, not just a genre or developer.

PC Gaming 'Far Stronger Than Anyone Has Reported'

Regardless of who conducts the study, be it the PCGA (a pro-PC Gaming firm) or a pro-console gaming firm, the results are always going to be biased toward their side. I don't see why people get so up in arms over it though. Just buy what you like to do and be happy. People who have to rely on some report to decide their consumer habits don't know what they want anyway and are just going to hop on the bandwagon of who they perceive to be doing better at the time.

PC Gaming 'Far Stronger Than Anyone Has Reported'

anon@18:51 - are you retarded or just plain dumb? if the website says pc games makes up 14% of sales (which means console games make up the remaining 86% of sales), are you SERIOUSLY going to say that 14% isn't that small? even if we divided up game console sales between all 5 of them or whatever, your 17.2% across the board STILL puts PC games dead-last in sales. who exactly needs to think before they speak???

PC Gaming 'Far Stronger Than Anyone Has Reported'

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