No Blu-ray For Xbox 360 After All

Speaking with Reuters, Microsoft's Xbox 360 group product manager Aaron Greenberg dismissed the possibility of an Xbox 360 Blu-ray drive attachment.

Exactly one week ago, Sony Electronics US president Stan Glasgow revealed that they are discussing Blu-ray adoption with both Microsoft and Apple. Later on, Microsoft's chief executive, Steve Ballmer, told the Mix08 conference that the company was in talks over possible moves for supporting Blu-ray in Windows.

"Toshiba has moved on. We've moved on, and we'll support Blu-ray in ways that make sense," stated Steve Ballmer.

But it seems that Microsoft intends to support Blu-ray in Windows only. Xbox 360 fans will have to do with digital downloads through Xbox Live. "Xbox is not currently in talks with Sony or the Blu-ray Association to integrate Blu-ray into the Xbox experience," said Aaron Greenberg. "We're the only console offering digital distribution of entertainment content."