Microsoft: Xbox Is A Family Entertainment Center For 15 Years Old Girls

Microsoft: Xbox Is A Family Entertainment Center For 15 Years Old Girls

The title of this article might look like a rant or a bash against Microsoft's successful console, but rest assured it is as faithful as possible to Microsoft's CEO words.

Microsoft CEO Steve Ballmer told USA Today that the company is actively trying to be perceived as a family friendly entertainment center that appeals to wider audience than "15 years-old-boys."

"You go to your average 15-year-old boy, and he will say 'I'll take an Xbox.' I want that average 15-year-old girl as excited about the Kinect, and we haven't done as good a job drawing in that broader set of demographics," he said.

"If you want to know where is the consumer heat, the things that people want to get their hands on, it's Xbox and Xbox Kinect. I think about my own family. My wife used to say, 'No, no, that's the machine the boys use,' and now she says, 'Yeah, I want to go watch movies. Let's go play the dance game.'"

"It opens up accessibility to family entertainment because with the Kinect, you control these systems with your body, with your voice. We've opened up the world of content in TV, movies. You just sit there and say 'Xbox' or 'play movie,'" the Microsoft CEO explained. "Xbox isn't a gaming console. Xbox is a family entertainment center. It's a place to socialize. It's a place to watch TV. We have Hulu coming. It's the only system where you are the controller. Your voice, your gestures, your body."