Nintendo President: Our TVii Is "A Better Mousetrap"

Nintendo President: Our TVii Is "A Better Mousetrap"

Speaking to the Seattle Times, Nintendo’s Reggie Fils-Aime predicted that the company’s upcoming TVii service will strike a chord with all family members.

The President and chief operating officer of Nintendo of America went as far as to predict that every family member would, "pick up and engage in [Nintendo TVii] at least once a day,"

"If that helps them get more comfortable with the GamePad and in the end adds to more games being played, then that's great," he said. "But fundamentally it's part of the overall proposition of games, TV, plus social."

"In terms of a way to find what you want, to actually watch it on the big screen or on the small screen and then to be socially engaged on it," he added.
"yeah, we do think we've created a better mousetrap."

Nintendo’s TVii differentiates itself from other services such as Netflix and Hulu by offering better search and social networking features. "Based on the way you watch TV - which is based on shows, based on the actors, based on the genres, based on what your friends are watching - we solve that equation by letting you search that way across all of your entertainment,"Reggie explained. "For us, we think that's the big idea."