Zynga Suing Blingville Over A Word Fragment

Famous Facebook games developer, Zynga, is suing another Facebook game developer, Blingville, over a word fragment.

In case you didn't guess it already, the word fragment under dispute is "ville" which makes up half of Blingville, the name given to both the studio being sued as well as their first Facebook game.

Zynga has sent a cease and desist letter to Blingville LLC, warning them that the use of "ville" fragment in the company's name and in its game's title infringes Zynga's collection of social gaming trademarks such as Farmville and Cityville.

Blingville has responded by filing a letter to the West Virginia U.S. District Court, asking him to declare that it doesn't infringe on Zynga's trademarks. The upstart studio asked for Zynga to pay all legal and attorney fees accrued during a legal battle.

Wikipedia defines "ville" as follows: Ville (French pronunciation: [vil]) is the modern French word of Latin origin now meaning city or town, but the first meaning in the middle-ages was farm (from Latin villa rustica) and then village. The derivative suffix "-ville" is commonly used in English in names of cities, towns and villages.

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