Paradox: 90 Percent Of Our PC Games Sales Are Online

Most analysts believe that we are midway through the slow and steady transition towards digital games sales dominance, but Paradox CEO Fredrik Wester believes that the shift has occurred already - at least as far as PC games are concerned.

Wester revealed that almost 90% of Paradox's revenue now comes from digital game sales and that the majority of them come through Steam and Gamersgate.

"Retail sales are like a bonus for us now," Wester said. "We don't really need retailers anymore and that is a release because retailers have not been good for the industry. They've not been good for the creative part of the industry, for finding new cool games."

Wester went on to attack brick-and-mortar retailers for interfering with publishers decisions and forcing them to release an endless stream of sequels, which stores envision as the only guaranteed sales. Digital download portals on the other hand don't have any conditions on the game's content as it costs them almost nothing to host it and the number of games they can display are not limited by the physical space constraints found in retail stores.

Paradox is most known for its recently released Magicka RPG which sold more than 600,000 units until now.

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