XBox Users to Pick Controller Color

XBox Users to Pick Controller Color

Recognizing that color allows people to express their individuality, Microsoft is listening to gamers who wanted color options for their Xbox controller. The company is even taking it one step further by putting the choice of colors squarely in the gamers' hands. In an exciting new twist to the Xbox experience, gamers can log onto beginning today to help decide the colors of a special line of Xbox controllers.

Xbox is offering gamers a vivid palette of choices, including red, orange, green, blue and clear. The new color controllers will retain the physical characteristics of the highly popular and ergonomic Xbox Controller S.

The votes will be tallied on March 31, and the winning colors will be unveiled at the Electronic Entertainment Expo May 14 in Los Angeles. The new color controllers will appear on retail shelves this October in North America.

Gamers told us they love the Controller S, but thought it would be fun to have it in different colors, said Bill Nielsen, director of Xbox brand marketing at Microsoft. We're taking their advice, and are going one step further by asking them to help us make the decision about what colors to offer. Black and green will continue to be the primary colors of Xbox, but we're looking to have a little fun by adding a few bold new shades into the mix.

The controllers will be sold separately for an estimated retail price of USD29.99 and will join the black Xbox Controller S on retail shelves.