Add one more reason to buy an Xbox video game system today: a new, lower price. Effective immediately, Microsoft's video game system will retail for USD 179.99 in the United States and CD 249.99 in Canada.
Right out of the box, Xbox enables the most advanced online and offline gaming experiences with its built-in hard drive and built-in Ethernet port. With an attractive new price, a tremendous lineup of games, and the rapidly growing Xbox Live online gaming community, Xbox represents the best choice for a wide range of consumers.
Our commitment to the consumer is to offer the best system at the best price with the best selection of software, notes Robbie Bach, senior vice president and chief Xbox officer at Microsoft's home and entertainment division. This new price point for Xbox will bring the world's most innovative interactive entertainment system to the broadest audience.
In addition to this new price, Xbox is featuring an impressive line-up of new games for the coming year this week at E3, as well as enhancements to its online gaming service and innovative new entertainment products to expand the definition of video game entertainment.