The Entertainment Software Association has informed the "smaller" gaming industry companies that they are no longer welcome at the revised E3 event.
We already found out that E3, as we knew it, no longer exists but now the ESA has given us a hint of how it visualizes the new show. Apparently all the big players of the industry will get together, behind closed doors, and decide how things will be; they are likely to develop a secret handshake to ensure the absence of gaming minnows.
The letter sent by The ESA to the smaller companies reads:
Dear Valued E3Expo Exhibitor,
As you may have read in the enclosed Press Release, the 2007 E3Expo has been officially cancelled. As the industry has evolved and matured over the past 12 years, the needs of the exhibitors and key attendees have also changed. To address this change, the Entertainment Software Association (ESA) has announced a new event tentatively scheduled for July 2007.
Details of the event have not been finalized at this time, however our vision and goal is to create a more intimate climate for personalized meetings and product demonstrations. The ESA will announce additional details and information in the ensuing weeks and months.
We would like to take this opportunity to extend our sincere and profound gratitude for your past support of this event. It has been exciting and rewarding to see the growth and significance of this industry mirrored on the exhibit floor of the E3Expo through the years. We look forward to many more years of industry growth, vitality and opportunity.
Yours sincerely,
Mary Dolaher
Vice President