Making the simple but bold transition from paid to freemium model has increased Imangi Studio's revenue by five folds.
Speakin about their iOS game, Temple Run, Imangi Studios co-founder Natalia Luckyanova explained that "The revenue immediately went up about 5x when we set the app free."
"Keeping it free was a no-brainer," he added.
Temple Run was being sold for 69p before making the switch. "At this point, we had little to lose, so we decided to try going free, which is the option we had in our back pocket from the start," Natalia explained. "If nothing else, we figured we'd have more people playing the game. If the revenue is similar, it's always better to have more players."
Temple Run is now the top downloaded free app on the iPhone Store and it makes its revenues from advertisement and from selling character upgrades.