Sony's vice president of hardware marketing John Koller revealed that the $270 PlayStation 3 – Uncharted 3 bundle was designed with a specific audience in mind: existing Xbox 360 owners.
"We have seen a very high interest rate from Xbox 360 consumers wanting to purchase a second console," he said. "We've held up Uncharted 3 as our flagship product over the last year and it's a good opportunity for those types of consumers to come over and own a second console in their household. We saw the same kind of thing happen in reverse during the PS2 years when a lot of PS2 consumers said they wanted to get an Xbox because of Halo and some other games. So we think the strategy works and it's a good one."
Koller then affirmed the company’s commitment to the PlayStation 3. "We're going to continue supporting the PS3 for the next few years," he said. "Absolutely. And we're going to continue supporting it not only that long, but as long as there is a development spigot that's running hot. And I can tell you right now, the development spigot for PS3 is very hot. A lot of great games coming. Same thing with PS2…it's kind of stuck around as that old warrior, many years after its launch. But there's still games launching for it."