Angry Birds Creator: Piracy Is Good For Developers

Publishers and developers are used to blaming piracy for all their misfortunes, but at least one developer has acknowledged that piracy has benefits that might outweigh its drawbacks.

Speaking at the Midem conference in France, Rovio CEO Mikael Hed explained that they have learned a lot from the music industry; or rather from music industry's mistakes.

"We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy," he said.

Hed then explained that as long as pirates don't hurt the studio's Angry Birds brands or rip customers off, it makes little sense to fight them with legal actions. On the contrary, the company should cherish the fact that piracy brings in more fans and increases the game's popularity.

Add new comment

user name

SHOW COMMENTS (12)

Add new comment