Apple: We Are Big On Games But Not Traditional Games

Speaking at the D10 conference, Apple CEO Tim Cook told the audience that Apple is “in gaming now in a fairly big way,” but it is not interested in “traditional gaming.”

“Gaming has kind of evolved a bit,” he explained; “More people play on portable devices. Where we might go in the future, we'll see. Customers love games.”0

Cook was then quick to reaffirm that “I'm not interested in being in the console business in what is thought of as traditional gaming.” “But Apple is a big player today, and things in the future will only make that bigger.”

One of the audience then asked if Apple intends to focus on games on TV, to which Tim responded that “it could be interesting.”

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