Playstation Gets an Emmy

Playstation Gets an Emmy

Whether you are a recent gamer or a seasoned one, you will have a place in your heart for Sony's original Playstation console. The machine that everyone doubted but which Sony, using brilliant marketing strategy and patience, managed to turn into a classic. That machine has now been recognised by the national academy of television arts and sciences.

Marking its 10-year anniversary in North America, Sony Computer Entertainment announced that the PlayStation game console has been awarded an Emmy for Outstanding Achievement in Technology and Advanced New Media for pioneering the 3D polygonal-based gaming experience. Sony Computer Entertainment America president and CEO Kaz Hirai will be on hand to accept the award at the 57 th Annual Technology & Engineering Emmy Awards today in Princeton, New Jersey hosted by the National Academy of Television Arts and Sciences (NATAS). Breaking the 100-million unit sales milestone in June, the original PlayStation is the best-selling in-home game console worldwide, and is primarily regarded for transforming videogaming into a mass-market proposition.

When the concept for PlayStation was in its infancy in the early 1990s, we had a dream to elevate the quality of computer graphics from a 2D-based environment to a rich, realistic 3D experience. At the same time, we intended to bring in a new form of entertainment through the living room in a manner that would allow people all over the world to enjoy the pleasures of interactive entertainment, said Ken Kutaragi, president and group CEO, Sony Computer Entertainment Inc. Even with this lofty goal in mind, the achievement and market acceptance for PlayStation have exceeded my wildest expectations. In its tenth year on the market, we are honored to be awarded a prestigious Emmy to commemorate the significant role PlayStation played in creating a new computer entertainment world.

Founded in 1955, NATAS presents Emmy awards, among others, in the area of Technology & Engineering for groundbreaking work in television broadcast and production systems, interactive television and other new media technologies.

Emerging technologies in digital media play an important role in the way in which people consume in-home entertainment, and gaming in particular has been a consistent source of innovation in recent years, said Seth Haberman, Chair of Video Gaming and Technology Awards panel for NATAS. We felt that the advent of PlayStation exemplified a significant shift in the direction of the gaming and are pleased to recognize Sony Computer Entertainment for its contribution.

Where you introduced to gaming by the Playstation console? Where you one of the millions of young children lured into the abyss that is modern gaming by Sony's trojan horse or are you an older gamer with fond memories of the Megadrive or Master System or the NES? Maybe you were an Amiga kid or a proud Spectrum owner (that should make you 30+), whatever the case, please use the comments section to let others know how you were introduced to gaming and what you think of the direction the industry seems to be taking.