When asked to compare their upcoming Call Of Duty: World At War to Gearbox's forthcoming Brothers in Arms: Hell's Highway, nobody expected Activision senior producer Noah Heller to start ridiculing one of the few highly anticipated games of 2008.
Heller went on to say that they don't see Hell's Highway as a competitor and that they "don't look at it" when designing their game. Heller said that they compare World At War to Modern Warfare, Halo 3 and Gears Of War.
In his own words, Heller said that Gearbox is "someone who's just making a crappy war game" and that "these guys are not even in the same league" as Heller and his team.
Brothers in Arms: Hell's Highway developer responded on the official Xbox 360 forums in a classy manner:
" My name is JD, and I'm the Community Manager here at Treyarch Stduios. I'm writing to you on behalf of my colleagues here at Treyarch.
Over the weekend, we learned that some disparaging comments were made by an Activision rep at a recent Call of Duty: World at War press event. We want to let everyone know that we found those remarks offensive, and they do not in any way represent the feelings of any developer at this studio or at Activision. We hold all of our peers in the development community in the highest regard. We have nothing but respect for the guys and gals at Gearbox.
We offer our sincerest apologies to anybody who was offended.
Kindly,
Treyarch dev team"
