Sony: Expect Less Frequent And Less Quick PlayStation 4 Price Drops

Contrary to what Activision’s Bobby Kotick expects, Sony’s Shuhei Yoshida believes that using standardized components will prevent the company from reducing PlayStation 4 price as quickly as it did with previous consoles.

“Our hardware teams have chosen more standardized components to create PlayStation 4 and that’s contributing to our launch price of $399 versus $599 for the PS3,” he explained. “Because we’re already using more standardized components, the room for costs to come down might actually be slower than when we were starting with cutting edge stuff.”